Last week in an article titled, Apple's Revenue Growth: A Dual-Track Bullet Train, I analyzed Apple's rates of revenue growth and the company's relentless geographic expansion that supports the fast rates of growth. In today's article, I am providing an overview of Apple's net income growth and the influences on the company's rising profitability.
Apple's Net Income Thrill Ride
Apple is not only a fast-growing mega-cap, the company has defied conventional wisdom by increasing the percentage of revenue that flows to the net income line while revenue and in many cases market share, continue to rise across the company's major product lines.
Apple is not only a fast-growing mega-cap, the company has defied conventional wisdom by increasing the percentage of revenue that flows to the net income line while revenue and in many cases market share, continue to rise across the company's major product lines.
The graph below illustrates the rising percentage of each revenue dollar that flows to the company's net income line:
Over the most recent ten fiscal quarters, the percent of revenue that has reached the net income line has leaped from 21.54% of revenue in FQ1 2010 to 29.66% of revenue in FQ2 2012. Rising gross margin due to superb supply chain management, economies of scale, operating expense discipline and moderating tax rates have all factored into Apple's impressive percentages of revenue that have flowed to the net income line.
Apple's Gross Margins
The graph below illustrates Apple's gross margins over the most recent ten fiscal quarters.
There's no disputing the fact the iPhone 4S has delivered very high gross margins. However, the high gross margins delivered by the iPhone 4S over the two most recent quarters were due primarily to economies of scale and not increases in average revenue per unit sold. In FQ1 2010, average revenue per iPhone unit was $638 versus $647 per unit in FQ2 2012. In FQ4 2011, average revenue per iPhone handset sold was $643. Revenue per handset includes the revenue generated by Apple through the sales of Apple-branded and third party iPhone accessories. My Apple Unit Sales page chronicles the unit sales growth of each of Apple's major device lines over the most recent fourteen fiscal quarters.
The iPhone's high gross margins exemplify Apple's extraordinary supply chain management and the benefits of economies of scale. This is not an issue of rising revenue per handset. It's primarily an issue of unit sales growth.